The general subject or category of your website dictates it’s theme. Loosely stated, the theme of your website is generally your Primary Keyword Phrase, as determined by your earlier efforts using WordTracker.
For example, if your site sells
seo services and other infant products and services online, the theme of your site would probably be
seo company, so every page of your site needs to include infant care (if that is the best phrase as determined by WordTracker of course). You would also have pages that discuss specific or more refined variations, like seo consultant, on your theme.
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